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Our Promise to You

At Brighthouse Financial, we’re here to support you, your clients, and your business – like a true partner should. Because doing business with us should be simple.

We’re Committed to Our Relationship With You

At Brighthouse Financial, we continue to offer the innovative tools, insights, and advanced servicing capabilities that can help financial professionals deepen their client relationships and move their business forward.

Every Day, You Give Your Clients Your All

We’re here to support you with solutions that help prepare your clients for retirement.

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Every Day, You Give Your Clients Your All video

How to Sell Our Products

Connect with a Brighthouse Financial wholesaler to learn more about selling our top-ranked products.1

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How We Work Together

Research-Based Insights

To help you have more productive client conversations, we offer educational resources and insights from experts across fields such as economics, behavioral finance, future trends, and prospecting.

EXPLORE RESOURCES AND INSIGHTS
Top-Tier Support

Our responsive wholesaling teams and intuitive Online Servicing system can help streamline support for you and your clients.

CONNECT WITH A WHOLESALER

Earning Your Trust

We’re proud to have earned the trust of the financial professionals we partner with,2 and look forward to showing you how we do it.

200+
Wholesalers
Your dedicated team is ready to support your business.

2M+
Customers3
Many people trust us with their most valuable asset: their future.

400+
Firms
We partner with top financial services companies ranging from industry leaders to boutique firms.

81% of
Surveyed Financial Professionals
Who sell our products expect to do business with Brighthouse Financial for many years.4

1 Annuity products from Brighthouse Financial have been named Barron’s Best Annuities each year from 2017-2023.

2 85% of 149 financial professionals who sold a Brighthouse Financial product in the past 12 months agree “Brighthouse Financial is a company I trust.” MMR Research, Inc. and Brighthouse Financial, November 2022.

3 Customer count data is as of September 30, 2022.

4 Survey of 149 financial professionals who sold a Brighthouse Financial product in the past 12 months. MMR Research, Inc. and Brighthouse Financial, November 2022.

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